Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Pritchard Real Estate powered by Real Broker LLC
Meet Ana Pritchard — Your Real Estate Partner in Massachusetts & Rhode Island
In real estate, timing is everything. But strategy? That's what transforms a good outcome into the right one.
Ana Pritchard's path to real estate was built on over 35 years of studying markets, understanding trends, and translating data into decisions that matter. That foundation gives her clients something rare, an advisor who doesn't just know the market, but truly understands it. What sets her apart isn't just her depth of experience; it's the way she combines data-driven insight with a genuinely people-first philosophy. With Ana, your goals don't just matter; they drive everything.
Whether you're stepping into homeownership for the first time, making a meaningful lifestyle transition, or navigating a sensitive estate matter, Ana meets you exactly where you are and builds a strategic path forward from there.
A Proactive Strategy Built Around You.
Ana doesn't wait for the market to move. She positions you ahead of it. As an Accredited Buyer's Representative (ABR®), Pricing Strategy Advisor (PSA), and Seller Representative Specialist (SRS), Ana brings a rare trifecta of buyer advocacy, pricing precision, and seller expertise to every transaction. She constructs a personalized roadmap for each client rooted in market intelligence, local insight, and a clear understanding of what success looks like for you.
Guiding First-Time Buyers with Confidence
Buying your first home is one of the most significant decisions of your life, and it should feel empowering, not overwhelming. Ana simplifies the process, removes the uncertainty, and walks alongside you from your first search to the moment you hold the keys. Her clients don't just close on homes; they close with confidence.
Honoring the "RightSizer" Journey
Life evolves, and so do our housing needs. If you're ready to trade square footage for simplicity, flexibility, and a lifestyle that fits, Ana offers thoughtful, strategic guidance tailored to your RightSizing journey. She helps you evaluate not just the property, but the possibilities ensuring your next chapter begins on solid ground.
Compassionate Expertise in Probate Real Estate
As a Certified Probate Real Estate Specialist (CPRES), Ana provides families navigating estate transitions with something they need most during difficult times: clarity, compassion, and competence. She handles the complexity so your family can focus on what matters most, honoring a legacy while protecting your financial interests with care and discretion.
Why Clients Across RI & MA Trust Ana
-35+ years of market research expertise
- Certified: ABR®, PSA, SRS & CPRES
- Hyper-local knowledge across Rhode Island & Massachusetts
- Personalized strategy: never a one-size-fits-all approach
-Transparent communication at every step, every stage
Where Your Vision Meets Strategy
Ana Pritchard isn't simply a real estate professional. She's a trusted advisor, a strategic thinker, and a steadfast advocate for the people she serves. She leads with purpose, listens with intention, and delivers with expertise that makes a measurable difference. Your vision deserves a partner who will protect it, pursue it, and help you achieve it.
Every great move starts with a conversation. Schedule yours with Ana today.
Pritchard Real Estate powered by Real Broker, LLC
Smithfield, RI 02917
United States