If you’re planning to sell your home anytime soon, here’s something you need to know: Zillow just announced a new policy that could limit how — and where — your home gets seen online.

This week, Zillow exec Errol Samuelson declared that if your home isn’t listed on the MLS within 24 hours of any public marketing — think yard signs, social media posts, or even a simple email blast — Zillow will block your listing from ever appearing on their site. Not just for a day or two. Forever. That means if your agent doesn’t jump through Zillow’s hoops exactly right, your home won’t show up on one of the biggest home search platforms in the country — no second chances.

Here’s the kicker: this has nothing to do with legal rules or protecting consumers. In fact, current NAR (National Association of Realtors) policy allows for delayed MLS listings. Zillow just wants more control — and they’re willing to risk your home’s visibility to get it. Why? Because Zillow makes money by selling your listing’s leads to other agents, sometimes agents who don’t even represent you. If your home isn’t on Zillow right away, they lose those leads — and instead of innovating, they’re choosing to punish.

This is bigger than a tech platform policy. It’s about who controls your home sale — you and your agent, or a billion-dollar corporation focused on ad revenue. You deserve a choice in how your home is marketed. You deserve maximum exposure, not gatekeeping. And you definitely deserve a platform that doesn’t gamble with your biggest investment just to protect its profits.

Thinking about selling? Talk to your agent about this change — and make sure your listing strategy works for you, not for Zillow.